5Strands Affordable Testing Appoints Co-Founder Austin Collins CEO, CMO
Press Release: 5Strands
5Strands Affordable Testing, Georgia’s leader in bioresonance technology, a safe, non-invasive form of assessing energy alignments in the body, to help identify intolerances for people and pets, has announced some housekeeping transitions .
Austin Collins, 26, a graduate of Columbus State University in Georgia, will lead the 5Strands team as chief executive officer (CEO) and chief marketing officer (CMO). Collins is one of the original founding members of 5Strands, which launched in 2017. At the time, he was still playing baseball, working, attending school full-time, and charting the foundations of 5Strands.
“It’s an exciting time for me,” Collins said. “When I entered college, I was undecided about my major. Not because nothing interested me. I didn’t yet know what I wanted to major in. As a student-athlete, I was constantly checking my body My personal discovery in the optimization of health and performance quickly became my passion.
“Austin is really passionate about helping people and positioning them where they can at least help themselves,” said Lisa Blaurock, Founder and President of 5Strands Affordable Testing. “It was amazing working with him.”
Blaurock, Collins and Ethan Steed are the three founders of 5Strands. Ethan Steed, Chief Operating Officer (COO) and Georgia College graduate, will continue to help Collins lead operations in Lawrenceville.
“Over the years I’ve built an incredible relationship with Ethan and Lisa,” Collins said. “During times when we have struggled, we have received significant support and guidance from our Director of Operations, Elaine Byers. Here we call our secret weapon. I am fortunate to have aligned myself with people who have consciously come together to improve the quality of life for humans and their pets. Each member of the 5Strands team has their personal story of how the 5Strands Health Assessment has transformed their lives. Robert and Yvonne (now lab managers at 5Strands) met Lisa and I at our very first gluten-free show in Atlanta.
Collins was recently instrumental in hiring pet nutritionist Tazz Latifi as Director of Education and Consumer and Retail Sales.
“We are thrilled to have someone of Tazz’s caliber of professionalism and industry knowledge join our growing team of experts at 5Strands,” Collins said. “His approach aligns with 5Strands’ vision of taking a balanced and mindful path to nutrition and health.”
5Strands has also added Dr. Ruth Moore, holistic nutrition health practitioner and cognitive behaviorist, over the past six months. Moore is a member of the Complementary Medical Association and a national health advocate and consultant who sees the big picture in helping clients identify their goals and translate them into achievable and achievable goals. She has a background in cognitive neuroscience and behaviorism, spiritual psychology, and holistic kinesiology, specializing in stress reduction and balancing the autonomic nervous system.
As for the company’s future plans, Collins says he wants to expand internationally.