Children have the opportunity to test educational toys

As The industry’s first child-led testing facility, the Fisher-Price Play Lab has always been at the forefront of toy development. Early childhood development experts observe newborns through age eight to help create, evaluate and improve more than 450 toy ideas each year.

The team focuses on targeted play, toys, media and parenting trends working with designers, engineers, musicians, content producers and more to assess every detail of every toy.

The Fisher-Price Play Lab Experiential Roadshow has officially launched in Malaysia at Sunway Pyramid where parents and children can be toy testers and experience the Fisher-Price Play Lab for the first time through a series of experiential roadshows from August to September, where children aged 0-5 can come and become official toy testers for the day.

There was also a sharing session called Creating the Best Game Possible with three experts – a pediatrician, a teacher and a mom.

On how we can create the best possible play for our children, Dr Charlotte Jane Joseph, Developmental Pediatrician at Tunku Azizah Hospital, said: “The United Nations High Commission has ordered play to be a right for each child. It is imperative that a child has a variety of games as it helps the child to grow at different ages as the child has different skills at different ages. The best possible play is one that enriches the child, is enjoyable and helps push the child into the next developmental age.

For example, a stacking toy can grow with the child as they learn language through different color names, different ring sizes, and even motor skills by stacking them together.

Dr. Woo Pei Jun, Head of Department of Psychology at Sunway University, added, “Through playing, children also learn to be independent, to make decisions and to solve problems. Most importantly, play allows children to build their confidence and facilitate their social-emotional, cognitive and physical development.

According to Dr. Joseph, gaming needs to be a more yes and safer environment. Interactive play with a responsive adult illuminates different parts of a child’s brain, which is important for executive functioning and memory.

The American Academy of Pediatrics recommends at least one hour of structured play (play guided by an adult) and at least one hour of unstructured play (child plays alone). In addition to giving the child a safe space to play, always get the child to take the lead while playing.

“Play is so much more than an activity to pass the time. It’s a wonderful vehicle for hands-on learning and more, an amazing opportunity for parents to bond with their children,” Dr. Woo said.

Families can also expect special promotions, mascot appearances as well as games and activities that will take place during the roadshows. The roadshows will also be disinfected regularly to ensure everyone’s cleanliness and safety.

From August 26-29, the roadshow will take place outside Happikiddo in Citta Mall, then from August 30-September 4, the Play Lab will be outside Toys ‘R’ Us in Mid Valley before the final show of the September 6-11 near Sephora, 1 Utama mall.

Please note that only play modules for babies (0-6 months) will be available for the following dates.

Play is essential in early childhood development as children develop their cognitive, social-emotional and motor skills. To create the best play possible, the Play Lab team strives to create toys and products that facilitate a play environment that helps children learn and grow towards their next stage of development.

Knowing that children reach milestones at their own pace, Fisher-Price has also developed an innovative breakthrough: Smart Stages. Toys with Smart Stages technology have two to four learning levels that parents can choose from so the toy can really grow with their children up to age five.

To learn more about the Fisher-Price Play Lab, visit

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