The Department of Psychology unveils the Robert B. Cialdini Social Psychology Laboratories

April 21, 2022

The ASU Department of Psychology came together to celebrate and unveil the nomination of the Robert B. Cialdini Social Psychology Laboratories. The event was punctuated by the reveal of an interactive exhibit and plaque that depict Cialdini’s contributions to Arizona State University and the field of social psychology.

Cialdini is professor emeritus of psychology and marketing at ASU and has 51 years of service at the university. He has devoted his entire career to researching the science of influence, earning him an international reputation as an expert in the areas of persuasion, compliance, and prosocial behavior. Cialdini has published over 200 articles, books and reports, and is widely known for his book “influence”, a New York Times #1 bestseller, now in its third edition with over 5 million copies sold worldwide and in over 40 languages.

The ASU Department of Psychology came together to celebrate and unveil the appointment of the Robert B. Cialdini Social Psychology Laboratories. The event was punctuated by the reveal of an interactive display and plaque that depict Cialdini’s contributions to ASU and the field of social psychology.
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“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century,” said Katherine Milkman, professor of psychology at the Wharton School at the University of Pennsylvania and No. New York Times bestselling author of “How to Change”.

A video touchscreen at the unveiling highlighted many of Cialdini’s accomplishments, but also the impact he has had on today’s leaders in social psychology and influence, such as Milkman, Angela Duckworth, Adam Grant and Nobel laureates Daniel Kahneman and Richard Thaler.

“He’s everything we hope to be as scholars and, frankly, as people,” said Noah Goldstein, Professor of Management and Organizations, and Bing (’86) and Alice Liu Yang Endowed Term Chair in Teaching Excellence at the UCLA Anderson School. work. “When I tell people that Bob Cialdini was my mentor, the most common response I get is… ‘Bob Cialdini is my hero.'”

The interactive on-screen display allows students to navigate through Cialdini’s career, both as a source of inspiration and gratitude for what his legacy enables the department to do. Videos include: “Bob’s research”; “Ethical influence”; “Full Cycle Psychology”; “Bob and ASU”; “Bob’s Secret to Success”; “Who is Bob Cialdini?” and “give back.”

Cialdini’s scientific achievements earned him many honors – he was elected to the National Academy of Sciences and the American Academy of Arts and Sciences; he has won the Society of Personality and Social Psychology’s Most Distinguished Scientific Contribution Awards, the Society of Experimental Social Psychology, and the Society for Consumer Psychology; and he received honorary doctorates from the University of Basel (Switzerland), the University of Social Sciences and Humanities (Poland) and Georgetown University.

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